Marketing Generalist

  • Barcelona
  • Adevinta Group

Adevinta Spain Spain

Barcelona, Spain

Media Production / Marketing & Communications / Marketing

Full-time Job Description : Qualifications : Additional Information Company Description

InfoJobs is looking for an exceptional B2B Project Marketing Manager.

You will work as a member of the B2B Marketing team and your main mission will be to support the companies in our commercial network, and improve loyalty and communication of our new back office.

These will be your main responsibilities and functions : You will be the main point of contact between our marketing activities and the cluster of employers and you will have the objective of facilitating the communication process.

Support for the sales commercial network : support at fairs and events, realisation of the events plan and sponsorships, creation of sales support documents, organisation of webinars and sales arguments. Integration and collaboration with product teams, regarding new functionalities or services, as well as participation in the closing of third-party functionality agreements. Efficiency in implementing a relational marketing plan, based on marketing automation and CRM tools (communication of the value proposition, multi-support content plan ) Identify different clusters of companies, and communicate coherently based on our brand and tone guidelines, with a clear business vision. Complete responsibility for the communication and retention strategy of our ATS solution for companies. Participation in market research studies, analysis of penetration of the same, definition of brand style and positioning, as well as strategy or pricing projects. Definition and budgetary control of resource needs for B2B marketing strategy for the cluster of employers. Active collaboration with other marketing areas such as brand and communication, with the aim of collaborating in meeting the needs of these teams.