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SimplyAsk is an all-in-one business automation platform serving customers across Canada, like Telus. Our team of highly skilled and experienced developers works on a range of technical problems to support our new and existing features from natural language processing using conversational AI to organization-wide business process logic automation. To learn more about SimplyAsk, check out ().
Company Values
Honesty Do whats right, even if its tough
Collaboration Leverage our collective genius, be a team
Transparency Be real
Accountability Recognize that if it is to be, its up to me
Passion Show commitment in heart and mind
Advocacy Earn trust and business
Quality Ensure what we do, we do well
Job Description : The Digital Marketing Manager is an important component of the SimplyAsk team, supporting our platforms customer growth into new and existing markets. They are responsible for developing and executing multi-channel strategic digital marketing plans with the support of their team and guidance of upper management, while tracking and optimizing budgets.
Job Responsibilities and Duties
Strategic planning & team management
Developing marketing plans aligned to company goals to support the sales efforts and drive inbound leads
Leading a small team of marketers to achieve business goals
Delivering reports on the performance of marketing efforts and conveying recommendations and new opportunities to upper management
Digital advertising campaigns
Creating, managing, optimizing, and tracking B2B digital advertising campaigns for multiple target markets on platforms such as Google Adwords, LinkedIn ads, Youtube ads, etc.
Designing and implementing effective marketing landing pages and registration flows to support digital advertising efforts (primarily in HubSpot)
Marketing materials & platform management
Crafting effective written marketing material for various uses,such as the brand website and ads
Researching topics to write press release content and white papers
Developing user guides with support of the sales and technology teams to enhance platform usability
Writing press releases for company announcements and pushing them to distribution networks
Managing social media platform and creating content to drive engagement
Creating new marketing materials from scratch using digital design tools such as Photoshop, Illustrator, Figma, etc.
Collecting client feedback to generate customer success articles for marketing purposes
Key KPIs
Performance of paid ads including CPM, CPC, ROAS and conversion value
Job Requirements
4- years of digital marketing experience in the SAAS B2B space
Post-secondary education (diploma/degree) in Marketing
Previous experience in team management and marketing plan generation
Previous experience with HubSpot Marketing / CRM platform configuration and management
Strong communication skills, both verbal and written
Results driven, energetic, resourceful and proactive with superior interpersonal skills
Exceptional time management skills, including the ability to prioritize, manage and meet multiple deadlines
Must be physically located and eligible to work in Canada
Bonus Qualifications
SEO experience and practical knowledge
This position features competitive pay, benefits, and is remote.
Job Types : Full-time, Permanent
Salary : $55,.$80,. per year
Dental care
Extended health care
Paid time off
RRSP match
Work from home
Schedule: Monday to Friday
Are you located in the Vancouver area
Experience : B2B SAAS digital marketing: 4 years (required)