ASO Lead, EU

Responsibilities Reporting to Director of Business Management you will be responsible for leading and shaping ASO strategy across the portfolio Partner with cross-functional stakeholders (eg. producers, product marketing, UA) to ensure ASO best practices and recommendation are implemented at all stages of development Develop an understanding of roadmaps and performance across the portfolio and identify opportunities, and develop strategies for growth Ability to build growth models and install forecasts Keep up with the latest ASO and mobile marketing trends and bring in innovation, new knowledge, tools and platforms that further our ASO efforts Requirements Education: BA / BS Senior level experience in marketing with a track record of improving conversion rates Experience driving and executing ASO A/B testing strategy and metadata optimisations Experience managing people A good understanding of the algorithms that power the App stores Experience working across multiple projects/products Experience working collaboratively with cross-functional teams and building relationships with partners Proactive attitude with excellent project management, organizational, and analytical skills Excellent communication and interpersonal skills to collaborate with cross-functional teams and build relationships with partners About Electronic Arts Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe. We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.