Marketing_Business Performance & Reporting Specialist/ Sr Specialist

Amplifon is the global leader in the retail hearing care industry. Over , professionals in countries, coming from more than different nationalities, work every day in a global network of , points of sales to empower thousands of people to rediscover all the emotions of sound. In Amplifon we believe people are the most important component of our success. Only through investment in talent engagement, professional development, and recognition, our people can express their potential and build a fulfilling career.Amplifon Iberica acquired GAES in with over shops spread throughout the country. The main office is in Barcelona and operates with + dedicated professionals that empower people to discover all the emotions of sound. We are currently looking for dynamic, motivated and results-driven professionals to join our Marketing team as Marketing_Business Performance & Reporting Specialist/ Sr Specialist , located at our Spanish headquarters in BarcelonaThe Marketing team plays a critical role in driving overall Country’s strategy and performance, developing and implementing innovative strategies to enhance our brand presence, manage media channels effectively, optimize customer experiences, and maintain customer relationship-focused strategies along the whole lifecycle.In particular, a Marketing_Business Performance & Reporting Specialist/ Sr Specialist has a key role in planning, forecasting, monitoring and steering marketing performance - including gathering, analysing & using data to assess business trends, defining and evaluating strategic initiatives, reporting & communicating key insights and recommendations at executive level - in order to drive the best decision-making and ultimately improve the overall Country’s performance.  Main responsibilities: • Analyses marketing performance data, including marketing funnel metrics, sales funnel impacts, customer and sales feedback and operational KPIs• Uses complex data sets and develops models to forecast and controls all main marketing funnel events and customer/channel mix • Creates and maintains reporting tools and dashboards that provide key performance indicators to marketing managers and leadership• Conducts ongoing and ad-hoc analyses that enable deeper understanding of customer segments, marketing campaigns, business trends and channel performance, and extracts actionable insights• Reviews and assesses cross-channels marketing investments and ROI, and supports business steering via optimal revenue management and investments allocation decisions• Creates and implements effective reporting & presentations for executive and leadership team, overall and on specific strategic initiatives• Provides analytics and key insights to the marketing teams to support business revenues growth adding all KPIs details to better understand root causes and influence marketing decisions• Works ongoing with all marketing teams to have a comprehensive view of marketing & business performance and projects, and proactively suggests or defines improvement actions • Collaborate with cross-functional teams, including BI, Retail excellence, sales, finance, to gather, analyse and share data and insights for -degree analysis and improve overall performance• Requires/develops operational BI, adding all details to the existing dashboards in order to complete the overall business understandingTechnical skills:• Bachelor’s degree in management / business, or mathematics / statistical / analytics, or related field. Master’s degree / MBA is a plus• Strong ability in identifying problems, analysing root causes, present findings and recommendations effectively• Proven experience in data analysis, visualization, reporting, interpretation and extraction of key insights• Capability to transmit core messages and insights via effective reports and presentations• Knowledge of marketing mix landscape, functioning and dynamics of key channels and investments allocation, core KPIs• Knowledge of P&L key drivers (revenues and costs drivers)• Understanding of retail environment (direct experience is a plus)• Understanding of product & service management principles, curiosity about the industry logics and specificities• Excellent written and verbal communication skills, both written and oral, in Spanish and English• Proficiency in Office (in particular Excel, Powerpoint, Word)• Knowledge of data analysis tools, preferably BI platforms or SQL Soft skills:• Customer understanding and customer orientation• Performance and goal-orientation, strong accountability on results • Ability to adapt to a dynamic and fast-paced retail environment• Ability to work collaboratively with cross-functional teams and build strong working relationships• Ability to influence, work and negotiate with internal and external partners and key stakeholders• Strategic vision and business acumen• Problem solving • Autonomy and execution• Organizational capabilities• Change management attitude